Consumers

Sentiment falls sharply among Latin American countries.

Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.

Three in five (57%) high-income Americans say they're losing confidence in the safety of air travel, according to the Ipsos Consumer Tracker

Most women (66%) think feminism benefits both sexes, but only half of all men agree, and only half of people under age 34, according to the Ipsos Consumer Tracker

While tailoring via algorithms and AI can improve effectiveness, great creative still wins out.

Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.

If you are in B2B sales or marketing this will be a must-watch session to learn from your peers and get data for your 2025 go-to-market roadmap.

With a total understanding of the science, the consumers and the sectors, Ipsos can help your business ask the right questions about GLP-1s — and find the right answers.

The countdown to the holidays is officially here!