Consumers


Consumers Publication

What the Future: Pets

Revisit our on-demand webinar to hear insights about the shifts in pets’ roles in our homes and society, and how that may evolve in the future.
Consumers Press release

Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful

How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
Consumers Survey

Many Americans are losing faith in the safety of air travel

Three in five (57%) high-income Americans say they're losing confidence in the safety of air travel, according to the Ipsos Consumer Tracker
Gender Survey

Only half of men think feminism benefits both sexes

Most women (66%) think feminism benefits both sexes, but only half of all men agree, and only half of people under age 34, according to the Ipsos Consumer Tracker
Digital Publication

Personalization: Putting the ‘i’ in shopping

While tailoring via algorithms and AI can improve effectiveness, great creative still wins out.
Consumers Publication

Beyond the Buzz: How Americans are planning for a sober future

Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.
Consumers Webinar

[WEBINAR] B2B 2025 Buyer Journey Trends

If you are in B2B sales or marketing this will be a must-watch session to learn from your peers and get data for your 2025 go-to-market roadmap.
Consumers Publication

GLP-1 drugs are creating new business opportunities

With a total understanding of the science, the consumers and the sectors, Ipsos can help your business ask the right questions about GLP-1s — and find the right answers.
Shopper Publication

2024 Holiday Countdown Calendar

The countdown to the holidays is officially here!