Consumers

[WEBINAR] The Modern Twenty-Something: How Gen Z Thinks About Money, Milestones, and More
Consumers Events replay

[WEBINAR] The Modern Twenty-Something: How Gen Z Thinks About Money, Milestones, and More

Listen in as Ipsos experts take you through a new life stage model for understanding the consumer journey.
Getting value for their money is key for online shoppers
Polling Survey

Getting value for their money is key for online shoppers

About 7 in 10 surveyed consumers believe price to be the most important factor when buying products online, and about half say having quality for a low price is a main selling point, according to an Ipsos survey commissioned by Temu.
Collective Innovation
Consumers Publication

Collective Innovation

Discover Ipsos' end-to-end innovation research services. Powered by the collective intelligence of Ipsos human and artificial intelligence experts and solutions.
Chart showing that 49 percent of Americans aren't sure what items are being affected by tariffs
Consumer Behavior Survey

Half of Americans want tariff price labels, and are unsure what's being tariffed

About half of Americans are uncertain what will be impacted by tariffs, according to the Ipsos Consumer Tracker
Chart showing that 45 percent of Americans who believe gas prices are rising, down from 56 percent in February
Consumer Behavior Survey

Fewer Americans think prices are rising

Across a range of staples and utilities, fewer people think they are paying higher prices than thought so in late February, according to the Ipsos Consumer Tracker
Chart showing that 27 percent of Americans report they have international travel plans in the works for summer 2025
Consumer Behavior Survey

Fewer Americans are planning summer travel

Americans are planning to do less this summer: Just 27% of Americans report they have international travel plans in the works for summer 2025 vs. 34% last summer, according to the Ipsos Consumer Tracker
Leveraging Generational Analysis: Understanding generations begins with detangling three key effects
Consumers Publication

Leveraging Generational Analysis: Understanding generations begins with detangling three key effects

Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
Chart showing that 76 percent of Americans say they need to have a smartphone, more than the number who said the same about a car or a laptop computer
Consumers Survey

We are getting less domestic and more tech focused

Americans say their smartphones are now more essential than their personal computer and as important as a car, according to the Ipsos Consumer Tracker
Chart showing that 52 percent of Americans would cut back on restaurant meals if prices rose 10% due to tariffs
Consumers Survey

Here’s what Americans think they’ll cut back on due to tariffs

What are people more willing to cut back on, if prices rose 10% due to tariffs? Discretionary items could face a bigger crunch, with one in three people saying they would have to cut back, according to the Ipsos Consumer Tracker.
Here's how synthetic data can accelerate product development
Consumers Publication

Here's how synthetic data can accelerate product development

Revisit our on demand webinar exploring how cutting-edge technology is transforming product testing, delivering faster results, cost savings, and deeper consumer insights.
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