Consumers


Consumers Publication

Pure Protein: Powering Up Beyond the Gym

Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.
Consumers Publication

What the Future: Food

Revisit our on-demand webinar for exclusive polling data on nutrition, sustainability, diets and consumer spending, plus highlights and excerpts from interviews with industry experts.
Consumers Publication

Persuasive, Powerful, and Human-Centric Storytelling

Revisit our on demand webinar to hear inspirational stories of clients leveraging our diversified set of qualitative research solutions.
Consumers Publication

Demonstrating Business Impact and ROI

Revisit our on demand webinar to hear how and when is the right time to leverage solutions that can connect the dots from both ends of the spectrum, from fast and agile to consulting services.
Consumers Publication

Reshaping Society: Insights to Activate

GLP-1s have the potential to make a massive impact on the global economy. Stakeholders in various industries must adapt, and proactively, to stay ahead of the curve. Here’s how.
Consumers Publication

Meeting the Demand for Agile Insights

Revisit our detailed case studies illustrating how some of our clients have leveraged some of Ipsos' most agile solutions!
Consumers Publication

United In Individuality: 9 Opportunities for U.S. Brands & Policymakers

Revisit our on-demand panel discussion with experts from Ipsos, Mastercard & Publicis Groupe.
Consumers Survey

Americans think we know about sweeteners, but do we?

Almost all Americans know that honey is a natural sweetener (95%) but when asked about stevia, aspartame and more, things got a little murkier, according to the Ipsos Consumer Tracker
Consumers Survey

It’s already holiday shopping time for the early birds

About one in five Americans have already started (or will by the time you read this) their holiday shopping, according to new data from the Ipsos Consumer Tracker