Food & Beverage

Photo of hand extending a glass of water
Consumer Behavior Survey

What are Americans willing to give up? Booze tops the list

About four in ten (38%) said they gave up something during the past year, whether for religious reasons or Dry January, according to new data from the Ipsos Consumer Tracker.
Chart showing that 76 percent of Americans say they need to have a smartphone, more than the number who said the same about a car or a laptop computer
Consumers Survey

We are getting less domestic and more tech focused

Americans say their smartphones are now more essential than their personal computer and as important as a car, according to the Ipsos Consumer Tracker
Chart showing that 52 percent of Americans would cut back on restaurant meals if prices rose 10% due to tariffs
Consumers Survey

Here’s what Americans think they’ll cut back on due to tariffs

What are people more willing to cut back on, if prices rose 10% due to tariffs? Discretionary items could face a bigger crunch, with one in three people saying they would have to cut back, according to the Ipsos Consumer Tracker.
Nutrition, Mental Resilience, and Infectious Disease Recovery
Food & Beverage Survey

Nutrition, Mental Resilience, and Infectious Disease Recovery

The Virsa Foundation, through its JIVINITI Research Program and in collaboration with Ipsos has released findings from the GAIA Study
The Heart Truth: Understanding What We Don’t Know About Cardiac Health 
Food & Beverage Publication

The Heart Truth: Understanding What We Don’t Know About Cardiac Health 

New Ipsos survey conducted across six countries reveals that despite 84% claiming to be sufficiently informed on the cardiac health, only less than a half are.
Processed foods in the New America
Public opinion Survey

Processed foods in the New America

Five charts on how Americans feel about processed foods
of Americans say they’d given up drinking alcohol at some point over the last year
Consumer Behavior Survey

More Americans are giving up

Between Lent and "No Buy" day, what (if anything) are Americans quitting? The Ipsos Consumer Tracker has the answers.
Ipsos Update - November 2024
Healthcare Publication

Ipsos Update - November 2024

Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Chart showing that 43 percent of Americans incorrectly believe stevia is an artificial sweetener
Consumers Survey

Americans think we know about sweeteners, but do we?

Almost all Americans know that honey is a natural sweetener (95%) but when asked about stevia, aspartame and more, things got a little murkier, according to the Ipsos Consumer Tracker
Chart showing that one in three Americans say they're buying more produce since the start of 2024
Consumer Behavior Survey

Here’s how people are spending their grocery dollars

Most Americans report spending more on groceries this year and importantly almost no one reports spending less, according to the Ipsos Consumer Tracker
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