Food & Beverage

Impulse buying remains a significant driver of food and beverage sales. But how do your customers discover—and decide on—that spur-of-the-moment purchase?

Consumers have faced one challenge after another: a pandemic, a blurring of at-home and in-office work environments, supply chain challenges, and now inflation at a 40-year high.

Executives from across the food and beverage industry, including Kellogg’s, Mars Wrigley, and McDonald’s, will share perspectives and data on innovation and expansion in the foodservices sector.

Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and AI-enabled Consumer Intelligence and tech-enabled product innovations.

Tips for ensuring your foodservice brand doesn’t miss out on connecting with sustainability-minded consumers.

Kevin Boehm, co-founder and co-CEO of Chicago’s Boka Restaurant Group, joins us as the Summit keynote speaker.

As climate change and technology shape how we produce our food, so too are we developing new ways to procure and consume it. Meanwhile, the pandemic upended many habits. Thankfully, solutions exist which we talk about at the Summit.

At Ipsos, we have deep expertise in food and beverage industry consumer insights and product innovation.

Our June 2022 Summit held in Chicago (and streamed online), explored recipes for continued growth in the food and beverage industries, featuring research-driven insights on what (and how) Americans are eating.