Innovation

Can marketers use Byron Sharp’s principles to help them launch successful innovations?

Confident as Consumers, but Worried as Workers

Ipsos Poll on the Future of Industries

The latest Ipsos poll on technologies and Tech Elites is now available. 

Join Ipsos' Jennifer Irvine and Britt Calvert who will be presenting Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics.

Creating a new concept often means making a lot of choices. Sometimes you might have a short list of strong benefits, flavors, insights, or other concept elements and want to create an optimized concept — letting consumers tell you which combinations yield the strongest innovations.

Read this paper for exciting details about an alternative optimization solution that doesn’t favor close-in ideas and actually rewards uniqueness.

Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.

Overnight testing of any simple stimuli (insights, ideas, logos, etc.) and concepts that delivers evaluation, optimization and strategic alignment.