Market Research

Over the past two years, dozens of AI moderation platforms have entered the marketplace. Ipsos has assessed and worked with a large percentage of them, identifying clear strengths and weaknesses.

Don’t miss out – join Ipsos at the Insights Association’s Corporate Researchers Conference in Chicago.

If you want to capture consumer attention, you need great packaging — and at Ipsos, we know what makes great packaging.

Read more about the challenges posed by inequality, its various dimensions and insights for proactive efforts to address it head-on.

It is our intent to put in perspective the opportunities while recognizing some of the limitations in implementing ChatGPT, LLMs, and Generative AI more generally.

Nine in ten Americans have flown commercially

Recent research in cognitive and affective sciences, as well as linguistics, has shown that while emotions are not universal, they follow a similar dimensional structure across cultures and languages.

Understanding why real-world treatment in oncology can be sub-optimal – and what can be done about it.

With an impressive eight wins, including four gold awards, three silvers, and a bronze, Ipsos and its clients shared the spotlight at the Advertising Research Foundation’s (ARF) 2022 David Ogilvy Awards.