Market Research

If you want to capture consumer attention, you need great packaging — and at Ipsos, we know what makes great packaging.

Read more about the challenges posed by inequality, its various dimensions and insights for proactive efforts to address it head-on.

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

It is our intent to put in perspective the opportunities while recognizing some of the limitations in implementing ChatGPT, LLMs, and Generative AI more generally.

Nine in ten Americans have flown commercially

Recent research in cognitive and affective sciences, as well as linguistics, has shown that while emotions are not universal, they follow a similar dimensional structure across cultures and languages.

Understanding why real-world treatment in oncology can be sub-optimal – and what can be done about it.

With an impressive eight wins, including four gold awards, three silvers, and a bronze, Ipsos and its clients shared the spotlight at the Advertising Research Foundation’s (ARF) 2022 David Ogilvy Awards.

The Market Research Event is the global stage for advancing the business value of insights and consumer research and its profound impact on the future health of a business.