Marketing

When I was a kid, I thought by 2015 we would be flying around in cars like The Jetsons. It appears we aren't there just yet, despite my wish for us to be flying around by now! However, we have come a long way in powering vehicles.

The Ipsos Censydiam Institute has compiled 8 consumer trends for 2015 to share with you.

Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.

Leveraging mobile research offers many advantages, but it's more than just making a survey mobile-friendly. It needs to be engaging. It needs to be concise. It needs to be visual. Read all 10 tips and tricks for designing the perfect mobile survey.

Download our White Paper to discover transformational R+D research that will help you optimize your innovation process.

A perennial question that marketers seek to answer is how people decide on what products to use. To answer this question, we often focus on how product choice varies with consumers' demographics, attitudes, benefits sought, etc. For example, we conduct segmentation studies to understand the different needs that people have and we also run driver analysis to understand what product features predict product choice. We also cast a wide net and look beyond our products to include the competitive offerings (Market) by conducting product tests to benchmark our products' performance versus key competitors. Entire teams are dedicated to understanding the competitive landscape via brand equity and market landscape studies. In sum, there is ample effort made to understand the Consumer and the Market.

At Ipsos, we see that the nature vs. nurture debate comes into play in innovation.

We may all agree that situational variables should be considered when trying to understand choice or consumption of a product or service but recently Ipsos observed the magnitude of their impact.

In this case study, we share the transformative results our Life Moments approach offered a leading eye care industry organization.