Mobile

Ipsos’ latest approach is 100% mobile capable, device agnostic and part of their suite of package testing solutions

Join us at the Insights Association inaugural event to learn more about best practices for device agnostic research.

A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).

What are these new shopping technologies and how are they affecting impulse purchases at the front end?

Innovations are continually evolving. Over the last several years, we have seen a marked increase in the number of ideas and innovations that are heavily dependent upon the consumer experience.

With their significant purchasing power compounded by an ability to influence success in-market, Millennials are a major part of a brand's future.

Leveraging mobile research offers many advantages, but it's more than just making a survey mobile-friendly. It needs to be engaging. It needs to be concise. It needs to be visual. Read all 10 tips and tricks for designing the perfect mobile survey.

New research conducted by Google and Ipsos show the power of mobile in grabbing millennials' attention. Based on the findings of this research, there are multiple ways that video, which is far less distracted on a smartphone than on TV, can create new opportunities on mobile for brand marketing. This article discusses the importance of thinking multi-screen, building for mobile, and creating in-the-moment experiences that are specific to this platform.

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