Public Health

Any expectation that things will return to “normal” quickly post-crisis can be disposed of out of hand. Read lessons learned from the 2008 recession.

The pandemic involving COVID-19 continues to mature and making educated and real-time decisions in an evolving crisis requires access to and use of disparate information sources and applying advanced research methods to better understand the public's reaction to the crisis.

What Ipsos research can tell us about our new reality

Download our paper with experience and expectation of company actions during this health crisis.

View our on demand webinar featuring new reputation research empowering businesses to respond during a crisis.

Consumer confidence is a lagging indicator of economic crisis, but other countries can offer a roadmap of what’s to come for the U.S.

Our latest US Online Community study reveals how consumers are seeking ways to feel better amid the throes of the coronavirus pandemic.

While utterly unique, this is not the first challenge our people and our businesses have faced. We have curated some Ipsos research below that can give us a sense of how people responded to crises in the past and what recovery started to look like.

Americans are worried.