Public opinion


Nationally, Harris holds a small lead over Trump

New Ipsos polling finds that among the same group of Americans there has been some movement towards Harris

Trump and Harris are locked in tight race among voters in swing states

New Ipsos swing state polling finds most would like to see a code of ethics and term limits for the Supreme Court

Brands in the context of a changing America

Five charts on the shifting values of American society, where that leaves brands, and what Tom Hanks can teach us here

College Student Views On Free Expression And Campus Speech 2024

A Knight Foundation-Ipsos study from the Knight Free Expression Research Series
Politics Survey

Americans trust those who have served in the U.S. military and law enforcement to be best elected officials

New Ipsos poll conducted on behalf of With Honor Action also finds that Americans view honesty as the most appealing attribute for elected officials
Economy Survey

Nearly two in five Americans turn to AI for financial management advice

But around two-thirds acknowledge AI limitations, agreeing that it is incapable of factoring human emotion into the financial equation

Majority of Democrats, Americans overall want Biden to step aside

ABC News/Ipsos poll: More Democrats would be satisfied with Vice President Harris as the nominee compared to President Biden
Economy Survey

July 2024 LSEG/Ipsos Primary Consumer Sentiment Index

Consumer Confidence Reaches Highest Point In More Than Two Years

Ipsos 2024 U.S. Swing State Election Survey – June 2024

A new poll of Americans living in the swing states of Michigan, Pennsylvania, Wisconsin, Georgia, North Carolina, Arizona and Nevada shows that presidential race remains a toss-up