Social Listening

Online Research Publication

Ipsos Answers Esomar’s Questions to help online research buyers

The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.

03.29.23

Social Media Publication

Topic Modeling: A new approach to spotting consumer insights

Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.

01.31.22

Social Listening Publication

Supercharge your social listening and move to AICI

Unlocking consumer insights requires the right mix of data sourcing, data science, and data experts. We discuss a new breed of AI-enabled consumer intelligence (AICI) platforms.

10.27.21

Social Listening Publication

How Americans are Creating (Safe) Summertime Joy in 2020

Glimmers of hope and cautious optimism are helping to drive creative, albeit unconventional, plans to enjoy the warmer months.

06.19.20

Social Listening Publication

Top Social Media Sites Combating Misinformation

Read our article exploring how the world’s top social media sites are combating misinformation in an uncertain time.

03.24.20

Social Listening Publication

Social Listening Shows COVID-19 Dividing Online Conversations

Read the very latest update as we follow the social dynamics and conversations on the coronavirus outbreak.

03.17.20

Public opinion Publication

Signals: Understanding the coronavirus crisis

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

03.16.20

Data Analytics Publication

Navigating the Too Much Information Age

In a world of constant data flow, how can you avoid the pitfalls of trying to analyze too much? Shift towards digital-first approaches to identify what's most important.

03.11.20