Social Media

To win the social media marketing game, brands are increasingly using the behavioral insights offered by game theory to craft effective social media strategies.

View this on demand webinar to hear how video data is used on different types of studies to gather insights that researchers never imagined possible.

Join Ipsos’ Dave Smith at the ANA Digital & Social Media Conference on Friday, July 27. His topic, How to Leverage Branded Content to Drive Brand KPI’s, will highlight the role time in view impacts Brand KPI’s.

Social media has got us all in its grip. And not just millennials (who are practically attached to their devices) –– but a solid percentage of people between 55-64 are also checking the news and catching up with friends.

Martha Vences-Nieves is a mother of 10-month-old, fraternal twin boys and is in the process of getting a divorce. The 42-year-old Chicagoan knows some people who live in her condo building and spends time with friends and family. But she sometimes feels loneliness. She feels most isolated when she’s at home.

Are you prepared for the ‘new normal’, while our world is being re-shaped by long-term cultural change driven largely by generational replacement?

Join Ipsos’ Kate Hensler who will be participating in a panel discussion about future trends in consumer behavior impacted by Millennial and Gen Zs.

An analysis of social media indicates that Americans blame both parties

Join us for a complimentary webinar featuring Ipsos’ 10 Golden Rules of engagement that have been the foundation of our approach to community management for almost two decades, from the lens of behavioral science.