Social Media


Government Survey

Ipsos Social Media Analysis: Trump-Cohen Audio Tape Response

Release of the audio tapes of Trump and Cohen discussing buying rights to a story about an alleged affair does little to sway Americans on social media.

Forget Politics! On US Social Media, the UK is more about Adele, soccer... and Hogwarts

Analysis of U.S. internet activity between 2016 and 2018 reveals that 64 per cent of U.S. social media mentions relevant to the U.K. were concerned with culture, compared with 18 per cent for politics.
Social Media Publication

Winning the Social Media Marketing Game

To win the social media marketing game, brands are increasingly using the behavioral insights offered by game theory to craft effective social media strategies.
Qualitative Publication

#NewMR The Future of Video

View this on demand webinar to hear how video data is used on different types of studies to gather insights that researchers never imagined possible.
Social Media Event

[EVENT] ANA Digital & Social Media Conference

Join Ipsos’ Dave Smith at the ANA Digital & Social Media Conference on Friday, July 27. His topic, How to Leverage Branded Content to Drive Brand KPI’s, will highlight the role time in view impacts Brand KPI’s.
Social Media Event

[EVENT] ARF Social Media x Science Conference

Social media has got us all in its grip. And not just millennials (who are practically attached to their devices) –– but a solid percentage of people between 55-64 are also checking the news and catching up with friends.
Social Media Publication

How social media can help curb loneliness

Martha Vences-Nieves is a mother of 10-month-old, fraternal twin boys and is in the process of getting a divorce. The 42-year-old Chicagoan knows some people who live in her condo building and spends time with friends and family. But she sometimes feels loneliness. She feels most isolated when she’s at home.
Business Event

[WEBINAR] Driving Business in an Age of Uncertainty

Are you prepared for the ‘new normal’, while our world is being re-shaped by long-term cultural change driven largely by generational replacement?
Digital Event

[EVENT] MRMW The Rise of Digital Disruption

Join Ipsos’ Kate Hensler who will be participating in a panel discussion about future trends in consumer behavior impacted by Millennial and Gen Zs.