Sports

If Olympic events won medals themselves, figure skating would of course take the winter gold. Across the world it reigns as the most popular event, according to an Ipsos Global Advisor study of 27 nations. In the U.S., hockey takes the silver. In Canada those ranks are reversed. Canadians are as excited about hockey as any nation is excited about any event, according to the survey results.

One of the greatest parts of brand research is that there is always a little bit more to the story than the data first suggests.

First real time biometric ranking of all commercials during the big game

Viewership in Mexico is Especially High, As Is Interest in the Sport of Soccer/Football in General

The latest Reuters/Ipsos poll on the latest NFL controversy.

Ipsos Poll Predicting the 2018 Super Bowl Halftime Show

Although baseball is traditionally Americans favorite pastime, football is the most popular in the U.S.

Seven out of ten Americans plan to watch any of the 2016 Summer Games and most are aware the Olympics are being held in Rio, Brazil.

An Ipsos poll conducted on behalf of Bon Appétit interviewed more than 2,000 Americans to find out what they eat, drink, and think on Super Bowl Sunday.