Trends & Prospective

Market Essentials: Did You Know?
Customer Insights Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.
Trends & Prospective Survey

Advertising on Video-On-Demand (VOD) Service May Find a More Engaged Audience Than on TV Alone

Ipsos Study Finds Higher Viewership and Advertising Recall Among Viewers of TV and Music Choice VOD Service Compared to TV Only
Politics Survey

Trump's "America First" in Historical Context

Historical Resonance of Anti-Immigrant Rhetoric
Election Publication

Foreign Policy — How Much Does the Election Matter

On March 15, 2016 Ipsos' Julia Clark joined a panel of experts for a frank discussion about foreign policy on the agenda for the 2016 election.
Society Survey

Paradise Lost: Increasing Pessimism among Middle Class White Americans

Washington, D.C. — Over the last 20 years, White Americans have become increasingly less likely to believe that they are materially better off than their parents. This notion is of course a fundamental tenet of the American Dream.
Public opinion Survey

Americans Pessimistic about Economic Opportunities and Current Political Climate

Washington, DC — Americans pessimistic about economic opportunities and current political climate.
Cinema Survey

The Revenant Is the Frontrunner for Best Picture Oscar, Ipsos Study Finds

Critical Favorites "Spotlight" and "The Big Short" Do Not Rate As Highly with Americans
Trends & Prospective Survey

64% of Americans Today Think it is Sometimes Justified to Lie, Compared to 42% in 2006

One in Five Men Indicate Lying to a Spouse or Partner About an Affair is Sometimes or Often
Okay
Customer Satisfaction Survey

Hotels, Banks, and Car Dealerships Make the Happiest Customers

While Cable TV and Telecommunication Carriers Get Poorest Marks in Customer Experience
Sports Publication

Reach & Engage Football Fans

According to recent Ipsos research conducted for Google, consumers choose YouTube as their preferred online destination for game day (Super Bowl) ads.
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