Trends & Prospective


Consumers Publication

How Inflation is Changing Consumer Behavior

We share data exploring ways consumers are changing their buying decisions as inflation soars.
Trends & Prospective Publication

Ipsos Update – January 2022

We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
Climate change Publication

Ipsos Update – December 2021

This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.

Global Trends 2021: Aftershocks and continuity

Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues.
Politics Survey

Nine in ten Americans say overcoming divisiveness is now more important than ever before

New Public Agenda/USA Today poll explores how the past year impacted divisiveness in the U.S.

America approves of the Chauvin guilty verdict

New Ipsos snap poll for USA Today finds most accept the verdict

A majority supports President Biden’s plan to withdraw all U.S. troops from Afghanistan by September 11

Fewer Americans agree that the U.S. should bring home all of its troops compared to 2012

Gender identity and sexual orientation differences by generation

New Ipsos study finds that fewer younger Americans say they are only attracted to the opposite sex when compared to older cohorts