Trends & Prospective

We share data exploring ways consumers are changing their buying decisions as inflation soars.

We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.

This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.

Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues.

New Public Agenda/USA Today poll explores how the past year impacted divisiveness in the U.S.

New Ipsos snap poll for USA Today finds most accept the verdict

Fewer Americans agree that the U.S. should bring home all of its troops compared to 2012

Half believe a cannabis tax will improve neighborhoods

New Ipsos study finds that fewer younger Americans say they are only attracted to the opposite sex when compared to older cohorts