Trends & Prospective

Revisit our dynamic and candid discussion about how to better empower diverse patients toward better health and wellness.

Social media conversations and search data around supply chain issues reveal key consumer challenges and opportunities for brands to help address pain points.

New Ipsos research sees market potential for male cosmetics is at least double, but messaging is key. Take a look.

Listen in as we discuss how brands can help us live our best lives now, and in the future as this segment increases in size.

New Ipsos research reveals pervasiveness of disordered eating and complex self-image issues, much of which has been fueled by increased digitization.

The positives people feel toward technology do not shield brands from negative public backlash during instances of scandal or crisis. Here’s what you can do about that.

We explore the changing dynamic for e-commerce and direct-to-consumer relationships, and offer tips for building and growing e-commerce brands.

With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024.

Some may question whether bank branches are even needed anymore, but Ipsos research presents an opportunity to refocus consumers on the role of a bank.