Insights Hub

All content

• 

  Advertising Publication

  AI Ads Are Good Enough — And That’s the Problem

  AI can now produce credible, efficient ads, but human-created ads still drive better business outcomes — for now

  05.18.26
• 

  Society Survey

  Sports and Entertainment: Key insights on fandom, betting, media, and more

  The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.

  05.18.26
• 

  Insights Publication

  Ipsos Top Topics

  Ipsos has deep knowledge on the issues driving America and the world. Here's our latest and best research on the topics you need to know about, along with solutions for brands and policymakers, collected in one place.

  05.18.26
• 

  Society Survey

  The economy: Key insights, data and solutions on inflation, recession, consumer confidence and more

  Here’s Ipsos' latest and greatest data on the economy for business leaders, policymakers and insights professionals

  05.18.26
• 

  Society Survey

  Retail and Shopping: Essential data and insights

  From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.

  05.18.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

  Subscribe

• 

  Society Survey

  Artificial Intelligence: Key insights, data and tables

  Here’s what business leaders and policymakers need to know about public opinion on AI, from chatbots and shopping recommendations to data centers

  05.18.26
• 

  Society Survey

  Gen Z: Key takeaways, data, and strategic insights

  Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals

  05.18.26
• 

  Economy Survey

  May 2026 LSEG/Ipsos Primary Consumer Sentiment Index

  Consumer Confidence Shows Overall Stability But Jobs Index Continues To Fall

  05.15.26
• 

  Consumers Publication

  The Death of Car Ownership?

  The data says not yet. But the cracks are real — and they point to where the future is heading. Take a look.

  05.15.26
• 

  Consumer Behavior Survey

  Most Americans think flying has become more expensive over the past year

  A new Ipsos poll also finds that nearly half of Americans believe the war in Iran had a major impact on Spirit Airlines shutting down

  05.14.26
• 

  Artificial Intelligence (AI) Publication

  CX Signals GenAI

  Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews.

  05.14.26