Generations


Flair Publication

Flair Brazil 2026: Echo of the Times

How the collision between past and present is shaping the fragmented future of Brazil
Populism Ipsos Voices

Right-wing populism helps some politicians, hurts others in 2025

In five charts, Melissa Dunne looks at how MAGA-style politics are boosting and, in some cases, hobbling leaders around the globe.
Consumers Publication

Resetting meal time with Knorr’s fast food remix with chef Luda

Rejuvenating a Heritage Brand for Gen Z in North America
Global Trends Events replay

[Webinar] KEYS: THE MIDDLE CLASS: In Crisis?

Join us for our new KEYS webinar and gain a deeper understanding of the current dynamics shaping the middle class globally.
Ipsos Update Publication

Ipsos Update – September 2025

Equality, Education, Wellness … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Politics Survey

Know the New America & Beyond: August 2025

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
Generations Ipsos Voices

Generational, gender gaps on workplace issues appear

Gen Z, Millennial, Gen X and Boomer men and women may all work at the same company, but in some cases bring divergent views on everything from DEI policies to mental health days.
Opinion leaders Ipsos Voices

Instability, uncertainty reigns as 2025 rolls on

Many around the world are continuing to feel down about the state of their country, society and the economy, writes Melissa Dunne.
Society Survey

Ipsos Transatlantic Pulse: Europeans more likely than Americans to say companies should help solve societal problems

Attitudes about corporate ESG, DEI programs diverge and converge across regional and generational lines.