You are cordially invited to the event- “The Ad Guide – Quick Service Restaurants”
With Hong Kong’s recent economic downturn and decline in tourism, Quick Service Restaurants face even more of a challenge in winning new customers and retaining loyal ones.
Hungry and impatient diners have a multitude of choices between global and local brands in an already saturated and volatile restaurant market. It has become harder than ever for quick service restaurants to cut through the clutter to reach – and convince – their target audiences.
Based on an analysis of advertising tests conducted in Hong Kong since 2006 and drawing on exclusive data on the lifestyle and media behaviours of HK’s fast food restaurant goers, our media and brand expression specialists at Ipsos Connect have compiled the ultimate ‘Ad Guide’:
- How to reach diners via the smart use of media
- The elements of ads that make them memorable and impactful on HK audiences
- Real life examples & case studies of recently tested QSR ads in HK
Date: 25th May 2016 (Wednesday)
Registration Time: 8:30 – 9:00 am
Breakfast & Presentation Time: 9:00 – 10:00 am
Roundtable Discussion : 10:00 am
Venue: Ipsos office in Hong Kong, 22/F Leighton Centre, 77 Leighton Road, Causeway Bay, Hong Kong
Ipsos in Hong Kong
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