[EVENT] What's New in Market Research 2018
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Are you curious about what’s new in market research? Visit our annual seminar and get inspired by power speeches from different research specialists, participate in thought provoking discussions and enter our interactive demo zone!
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PROGRAM
POWER SPEECHES FULL PROGRAM
Round 1 / 15.00 - 15.30 h
Reinventing segmentation through visual metaphors and advanced analytics / Steven Naert (Head of Censydiam Institute, Ipsos) Jean-Marie Leufkens (Research Manager, Ipsos)
Learn how to leverage qualitative projective techniques on quantitative scale and get deeper, richer and more visual insights.
Liberal democracies under pressure – how new political and societal trends in Europe impact business and society / David Ahlin (BU Mngr. Public Affairs, Ipsos).
Nationalist and anti-EU parties are winning elections. What’s next for business leaders who need to navigate in a new political landscape?
Round 2 / 15.40 - 16.10 h
Breaking the silos to accelerate your customer base / Bram Steenhoek
Business consultant at Databay, Petra van Verseveld (Research Dir. General Marketing, Ipsos), Patricia Verhoelst, (Research Mngr. General Marketing, Ipsos)
Find out how to integrate your customer and brand experience and start retaining and winning potential customers!
What’s Life after focus groups? / Veronique Verellen (Dir. Development Censydiam Qualitative, Ipsos)
Let’s ban bad focus groups forever: the boring, safe, traditional ones. Let’s embrace other ways to experience consumer insights!
Round 3 / 16.30 - 17.00 h
What's new in passive media measurement / Jim Ford (Global Commercial Dir. MediaCell, Ipsos)
Find out how the BBC uses the latest developments in smartphone derived audience measurement to gain audience insights across all their media platforms .
Transform Social data into a new source of insights / Robert Schueler (Social Media Exchange Lead, Ipsos)
Catch on our latest views and approaches for social intelligence and see how well social media research complements traditional methods.
Round 4 / 17.10 - 17.40 h
Power deeper authentic insight by using Big Sofa’s video analytics tech / Dan Barry, Sr. Account Manager Big Sofa
Description: An interactive exploration of how Big Sofa’s cutting edge platform can help enhance your research across a range of qual and quant methods. We’ll cover the whole video journey from capture advice to deliverables.
Round Table talks
Join us for challenging discussions with fellow professionals around hot topics.
