Consumers

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world

Overall sentiment shows biggest declines in the U.S. and Europe, according to the October 2026 Ipsos Global Consumer Confidence Index.

How some brands are transforming everyday rituals into moments of enjoyment, connection, and growth. By Kathryn Valldejuli, Senior Research Analyst, Innovation.

Contextual Brand Tracking: Because context shapes brand choice, it should shape brand measurement too.

How are affluent consumers redefining value, luxury, and premium experiences?

Across 33 countries surveyed, there is a mixed picture of many being financially stable but worried about what’s ahead and the feeling that a return to “normal” is getting further away.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

All four sub-indices show stability, according to the September 2026 Ipsos Global Consumer Confidence Index.

How Barilla Combined Human and Synthetic Data to Make Faster, Smarter Recipe Decisions