Insights Hub

Global Opinion Polls

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Discover how Ipsos uses AI to deliver insights for clients

Discover how Ipsos uses AI to deliver insights for clients

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Unlock Brand Success

Unlock Brand Success

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All content

  • Millennials Publication

    The 5 Truths That Define Millennials

    It seems hard to get away from the word ‘Millennial’ these days.
    Everywhere you look there are new articles, studies, findings and revelations about how brands can better engage with and tap into this group of consumers. And why wouldn’t they want to? Millennials are on the cusp of having more spending power than any other generation in history: an estimated $200 billion annually by 2017. Understanding this group of consumers is critical for marketers — what motivates them, keeps them up at night, shapes their behavior and attitudes, and so on. To answer these questions, we have to know how to engage them in research.
  • Ipsos Introduces New Market Measurement Global Business Unit

    Ipsos conducts various retail measurement activities in a significant number of countries. The company operates category specific retail panels and food service monitors.
  • Family Publication

    China Pulse - June 2015

    China’s Economy Showed Steady Growth In the First Quarter of 2015 with 7% YOY Growth; Total RSCG went up by 10.0% in April.
  • Economic Pulse Publication

    The Economic Pulse of the World - June 2015

    The national economic assessment average improves one point since last sounding, as four in 10 (41%) global citizens rate their national economies as “good”.
  • Election Survey

    Turkish General Elections

    Ipsos covered the recent General Elections in Turkey.
  • CSR Publication

    Designing Authentic, Credible, and Effective Corporate Social Programs

    Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom to innovate outside of bureaucratic structures. Some would argue that beyond an ability to do good, corporations have a responsibility to do good.