Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.
En Marche’s Macron is in the lead to become the next President of France according to the latest Ipsos/Sopra Steria poll of likely voters who were aware of the first-round results.
We all know that MENA is one of the fastest growing online markets in the world, with number of internet users almost doubling every 5 years. The marketers are taking this opportunity and constantly increasing their share of media mix on digital, some reaching close to 30% of their total spends. But the question now is “are we getting enough return on our investment?”
Ipsos Healthcare has extended its syndicated Psoriasis and IBD Therapy Monitors into China. It will also re-launch the Lupus Therapy Monitor in China due to increased client demand
According to the new Ipsos Global Trends Survey, due to be launched in May 2017, many countries around the world have seen an increase in the number of their citizens who feel under pressure to be successful and make money.
Over half of Americans (55%) still believe the country is on the wrong track, with less than a third believing we are heading in the right direction (29%).
At Ipsos, we are fundamentally asking two questions about our world today. One, are we seeing something significantly different when it comes to politics both domestically and globally? Put differently, have the drivers of politics changed? And second, what is going on? Many have called it populism, is that the case or is it something else (a banana)?
En Marche’s Macron is in the lead to become the next President of France according to the latest Ipsos/Sopra Steria poll of likely voters who were aware of the first-round results.
