We all know that MENA is one of the fastest growing online markets in the world, with number of internet users almost doubling every 5 years. The marketers are taking this opportunity and constantly increasing their share of media mix on digital, some reaching close to 30% of their total spends. But the question now is “are we getting enough return on our investment?”
Ipsos Healthcare has extended its syndicated Psoriasis and IBD Therapy Monitors into China. It will also re-launch the Lupus Therapy Monitor in China due to increased client demand
According to the new Ipsos Global Trends Survey, due to be launched in May 2017, many countries around the world have seen an increase in the number of their citizens who feel under pressure to be successful and make money.
Over half of Americans (55%) still believe the country is on the wrong track, with less than a third believing we are heading in the right direction (29%).
At Ipsos, we are fundamentally asking two questions about our world today. One, are we seeing something significantly different when it comes to politics both domestically and globally? Put differently, have the drivers of politics changed? And second, what is going on? Many have called it populism, is that the case or is it something else (a banana)?
En Marche’s Macron is in the lead to become the next President of France according to the latest Ipsos/Sopra Steria poll of likely voters who were aware of the first-round results.
With only three days until the French Presidential election, Marine Le Pen and Emmanuel Macron lead the field in the latest Ipsos/Sopra Steria poll conducted on behalf of our media partners France Télévisions and Radio France.
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the US television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
With only 4 days until the French Presidential election, Marine Le Pen and Emmanuel Macron lead the field in the latest Ipsos/Sopra Steria poll conducted on behalf of CEVIPOF and Le Monde. The results are based on a sample of 11,601 registered voters, aged 18+, with interviews conducted online between 16 – 17 April, 2017.
