February is a prime month for American brands looking to capitalise on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most all of the stories to emerge from the evening’s events.
Over the past 20 years the shopping experience of consumers has changed drastically in the course of digitalisation. Today, shoppers can buy wherever and whenever they like.
A recent Ipsos survey for an international research consortium led by Cardiff University explored public perceptions of climate change in four European countries – France, Germany, Norway and the UK.
Despite the optimistic ending to 2016, 2017 has not started on a positive note, with all three economic indicators stumbling right out of the gate. The future will show if this is a momentary glitch, or a sign of things to come.
There’s no doubt that CX is a big business and it’s getting bigger. Some estimates put the measurement and implementation of CX programmes at $11 billion globally by 2020.
The classic gaming demographic of a man, in his 20s, using a games console or computer, is still a key component of the market and shows no sign of losing interest in the medium.
Welcome to Ipsos Flair, Thailand. Our 2017 rendition, “Beyond the concerns”, offers a unique perspective on the mood of the country. 2017 represents a crucial year for the Thai economy which has latterly suffered from weak growth.
Step Up To Serve and the Office for Civil Society commissioned Ipsos to run the 2016 wave of the National Youth Social Action Survey. The study has been running alongside the #iwill campaign.
Lunar New Year has been and gone, and we’re ready for that time-honoured agency tradition of examining how different brands engaged with the festivities.
