2016 has been a turbulent year, with a number of global events, such as Brexit and the US presidential elections, influencing the global economic situation. Despite all the calamity of the outgoing year, all three Ipsos Global @dvisor economic assessment averages are finishing on a positive note.
Rio Olympics has ended, but the craze on Olympic athletes has not yet faded. However, do you know that the microblog comments of “Wang Baoqiang Divorce” (10 billion pieces) once surpassed that of “Rio Olympics” during the Olympic Games? It is unprecedented that celebrity gossips should take away the limelight of the Olympic Games.
Understanding societal and cultural trends starts with understanding real people: real people in real life. We are delighted to share with all our Ipsos clients the Top 10 Trends unearthed through the Mind & Mood of real Australia in 2016.
These are the latest findings from the Ipsos perils of perception survey. The results highlight how wrong people across 40 countries are about some key issues and features of the population in their country.
Europe has had a tumultuous year. We have taken a look at Ipsos’ research across Europe and found 10 things which each tell us something about how 2016 felt to Europeans - as citizens, voters, consumers, employees ... or holidaymakers.
Explore the causes, effects and changing nature of customer service expectations. Our latest data suggests that expectations have a role to play in understanding the link between the day-to-day of customer experience and overall brand relationships.
