Understanding societal and cultural trends starts with understanding real people: real people in real life. We are delighted to share with all our Ipsos clients the Top 10 Trends unearthed through the Mind & Mood of real Australia in 2016.
These are the latest findings from the Ipsos perils of perception survey. The results highlight how wrong people across 40 countries are about some key issues and features of the population in their country.
Europe has had a tumultuous year. We have taken a look at Ipsos’ research across Europe and found 10 things which each tell us something about how 2016 felt to Europeans - as citizens, voters, consumers, employees ... or holidaymakers.
Explore the causes, effects and changing nature of customer service expectations. Our latest data suggests that expectations have a role to play in understanding the link between the day-to-day of customer experience and overall brand relationships.
"What a year! At one point I was worried that we wouldn’t have much to write about in this year’s Ipsos’s Almanac, but 2016 is a massive reminder that history never moves in straight lines."
The relationship status between people and their brands should, like human relationships on Facebook, sometimes be labelled “It’s complicated”. Why? Because we live in a systemic world where things exist and function in relation to one another, rather than as independent entities, not unlike the world of human relationships as viewed through the lens of social media.
Goods manufacturers want consumers to discuss the benefits of their products widely, and are glad to have “word of mouth” helping them in promoting goods and contributing to advertising efforts.
