In today’s hyper connected world, consumers have the opportunity to review products, services, retailers and just about anything and everything. If we need an opinion of something, it likely exists online. Websites such as Yelp, Trip Advisor and Amazon have given consumers a platform to share their feedback quickly and easily. These reviews are important to marketers because consumers trust and use them as an input into the purchase decision process. In short, they have a real impact.
Key findings of the 4th bi-annual release of the Ipsos Affluent Survey Africa 2016. Social responsibility and being environmentally friendly are top-priorities, African Millennials are breaking economic barriers, Media and personal/wearable technology are vital to the African Affluent.
Or were the Games the catalyst for a fresh look and a new tone to the link between sponsors, organisers, audience and athletes that reflects the participative nature of brands and citizenship in the connected world?
Indonesia’s developing used car market is gradually becoming more structured due to the greater availability of flexible financing terms, standardised and authorised dealership channels and better transparency of information.
Global lubricant markets have seen a dramatic rebound since the global economic recession of 2008–2009. At that time, global demand dipped to its lowest point since the latter half of the 20th century, but has since surpassed its previous high mark set in 2007. One of the key drivers of this rebound can be attributed to Asia, where the developing economies of emerging markets are fueling the rising demand for lubricants.
Post-85s and post-90s constitute the majority of new mothers in China, and it’s especially true with the latter in low-tier cities. Post-90s make up the largest part in China’s new mothers, up to 46%. Post-90s new mothers occupy a significantly high proportion in 4th –tier cities and rural areas.
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom they have to innovate outside of bureaucratic structures. Some would argue that, beyond an ability to do good, corporations have a responsibility to do good.
