Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
As the lines between media, advertising and technology blur, marketers, content creators and consumers are changing. “The people born in 1990s are now buying cars!”
Sponsors join athletes aiming for the podium. The bar was set on August 12, 2012 – and it was set high. The numbers were: 3.6 Billion, 100,000, 500 and 220.
Not to be outdone by the Super Bowl held every winter in the USA, the UK has its own annual advertising event - or is it an advertising season? The Daily Telegraph has called it an “arms race.” Shortly before the holidays the buzz begins as advertisers, primarily large retailers, seed their annual holiday creative online.
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
Temer's administration is regarded as bad or very bad for 48% of the population - worsening 5% vis-à-vis the month of June. Other evaluation indicators show significant deterioration.
As Dilma’s trial by the Senate approaches, the disapproval for acting President Michel Temer grows. Dilma’s approval grows for the fourth consecutive month.
Consumer confidence index drops 2 points, putting an end to three months of gradual increase. It is the first drop of the index for Temer’s administration. There is a growing sense of concern about the Brazilian future.
It is clear, that when it comes to connecting meaningfully with audiences on social media, there is still a lot to learn. At Ipsos we’ve been exploring how brands can maximise their impact in this space. Our starting point was in depth examination of the people who are getting it right in order to identify what we can learn from them.
Last month Great Britain voted in a national referendum to leave the European Union. While the true impact of “Brexit” is not yet known, the global economic assessment average is up two points this month, with four in 10 (40%) global citizens rating their national economies as “good”. Except for Great Britain (37%, -11 pts.), most of the European countries are in the positive territory this month, most notably Sweden (74%, +9 pts.), Poland (38%, +7 pts.) and Belgium (33%, +6 pts.).
Meeting the housing needs of disabled people and an increasingly ageing society is increasingly acknowledged by government to be of strategic importance. An estimated 20% of the adult population in Britain are disabled while around one in ten provide long-term care for someone that either lives with them or somewhere else.
