It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.
65% worldwide believe 2019 was a bad year for their country and half of them considered it a bad year for their family and themselves. And most of our respondents’ predictions worldwide are not very optimistic yet 75% of people polled in 33 markets are confident 2020 will be a better year for them.
Using social intelligence data, this new briefing paper from Ipsos in India explores how the arrival of OTT media services are impacting entertainment consumption habits.
As more and more consumers embrace innovations such as smart home speakers and appliances, it's clear the concept of connected or smart homes has finally entered the mainstream. In fact, in the US, 60% of Smart Home Affluencers are more interested in smart home technology than they were two years ago.
The ultimate fore-sighting syndicated study looking at the most important consumer trends across 9 countries in the MENA region: KSA, UAE, Kuwait, Qatar, Iraq, Jordan, Egypt, Morocco and Tunisia.
Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
