A survey conducted by Ipsos and the Boston Consulting Group (BCG) in five major countries (China, France, Germany, United-Kingdom and USA) reveals a genuine distress amongst the managing population and a general aspiration from both managers and their teams for a new model.
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.
Peter Luff, president of global queuing and footfall insights and analytics company Ipsos Retail Performance, explores the technology behind positive passenger experiences.
The Understanding liveability across Metropolitan and Regional Australia reports are drawn from the Ipsos Life in Australia project – the nation’s largest annual study of community values and liveability.
Significant drops are seen in India, Spain, Germany, the U.S., Sweden, Italy and Mexico; meanwhile, optimism gains in Argentina, Saudi Arabia, France, Turkey and China.
Whether at a store level or as part of your brand’s wider marketing strategy, mapping your customer’s journey is a key process to improving engagement and sales. The data obtained will assist with key questions, for example if customers can easily access all areas of the store, identifying the pain points and bottlenecks of a store’s layout, ensuring products and POS displays are in the best locations; are just some of the examples which need to be analyzed for a smooth purchasing journey.
