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Social Media
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Social ranking
Is social media a distraction from more worthwhile communications channels?
16.03.19
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Authoritative voices
Are a company’s employees its most important spokespeople?
16.03.19
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The business of trust
Is trust in companies at an all-time low?
16.03.19
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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
14.03.19
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Publication
What do British business leaders really think of Brexit?
The Captains of Industry study has run for 38 consecutive years, yet there has rarely been an issue as thorny as Brexit going on in the background. So, what do the most successful business leaders in the country really think is going to happen?
13.03.19
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How technology can fuel behavioral research – and enrich your insights
This paper argues traditional Usage & Attitude survey (U&A) must evolve and how technology is creating “new rules of the road” for its research
12.03.19
Economy
Survey
Nigeria Now and in the Future study
This survey will be run by Ipsos in Nigeria on a quarterly basis. This publication summarizes outcome of the first wave.
11.03.19
Media
Publication
[Webinar] Maximizing your medtech launch plan
View our on-demand webinar presenting five simple maneuvers for maximizing your medtech launch plan
11.03.19
Consumers
Publication
Using Behavioral Science to Increase Engagement
Discover how using behavioral science in your CRM can increase engagement and responsiveness to customer communications
11.03.19
Women
Publication
Could giving men more parental benefits help women gain equality at work faster?
Women still face pay inequity at work and labor inequity at home. Why employers need to help men do more at home.
11.03.19
Healthcare
Survey
Human Papillomavirus in Europe
New research highlights differing awareness levels and knowledge of the human papillomavirus (HPV) across Europe
08.03.19
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