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Global Opinion Polls

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All content

  • Society Survey

    Consumer Confidence March 2019

    Drops in Sweden, Italy, and the U.S. Balanced by Gains in South Africa, Brazil, Spain, France, and Mexico.
  • Virtual Reality (VR) Publication

    Virtual Reality: Hype or the Future?

    Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
  • Reputation Publication

    The Reputation Council report 2018

    Our latest analysis of corporate reputation management across the world assesses when reputation turbulence becomes a crisis; managing global-v-local reputations; the spread of 'techlash'; the role of the CEO in external communications; as well as how Council members view trust in business; the use of social media in corporate communications; the importance of purpose and CSR; and the role of employees in building reputation strength.
  • Ethnography Publication

    Six Conceptions of Nationality

    Across the world, and often within each country, perceptions of nationality range from very restrictive to all-inclusive. Ipsos found that various conceptions of nationality can be categorized into six types. We explore the six segments, and how they differ in key countries.
  • Consumer Behaviour Publication

    Incorporating Observation into Research

    View our on demand webinar covering the power of observation, how to observe in context with research, and steps to analyze and make meaning from visual data.
  • Preference Center

    Manage your communication preferences from Ipsos

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