We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.
Ipsos Affluent Survey is Asia’s reference study for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 20% by income of the APAC population.
Ipsos in Australia has developed and launched its own Reconciliation Action Plan (RAP). A RAP is a commitment that organisations make – publicly – through the governing body Reconciliation Australia, to make a concerted effort towards reconciliation with Aboriginal & Torres Strait Islander people.
Ipsos has combined the findings from existing and new research to explore the link between customer satisfaction at a particular service interaction and the customer’s relationship with that brand.
Ipsos research on the future of work provides unique insights on employee feelings about transformations in the workplace. An international survey was conducted for the 2017 Revolution@Work event, recently organised in Paris.
The smartphone has dramatically changed the way people shop. Consumers have information machines in their pockets that can do more than ever. Smartphones give consumers the ability to: access abundant information at any time, communicate directly with brands (via social), and even make purchases right from their devices. Because of these innovations, brands must become more visible in this increasingly digital and mobile landscape.
