In a world of crises, brands must prioritize empathy, security and social/environmental responsibility. Understanding evolving views of globalization and capitalizing on the trend towards national and local brands are key strategies for success, while empathy and understanding consumer behavior remain crucial as uncertainty persists.
Since 2010, Ipsos has been carrying out the Global Happiness survey, a worldwide study not just about how people feel, but also what makes them happy. This year, an average of three in four adults (73%) in the 32 countries surveyed say they are happy.
Despite higher prices, organic food boomed during the Covid-19 pandemic, but by 2022 a 6% drop was observed as consumers demonstrated a stronger preference for local produce. What factors explain these changes in consumer behaviour?
Since 1986, this unique prize has been awarded to films and outdoor communications that have made an impact and won over the French, based on 1,000 campaigns in 2022.
At a time when the French government want to decarbonise industry by reducing emissions by 81% by 2050 compared to 2015, and when older motor vehicles will be soon banned from inner cities’ “low-emission zones”, the Ipsos Navigator survey reveals the gap between intentions and reality and highlights the obstacles that need to be overcome.
Delve into the intricate world of consumer beliefs, the hurdles in attaining a truly circular economy, and the crucial role brands play in enlightening consumers.
In our latest white paper 'More equal than others', we delve into the challenges posed by inequality, highlighting its various dimensions and shedding light on the imperative for proactive efforts to address it head-on.
