We all remember great ads. But do we remember the company? This is the No. 1 aim for advertising, but, surprisingly, many marketers don’t achieve it. The reason is the brand is not front-and-center. Marketers must start with the brand in the earliest conception stage, and weave it throughout the storyline architecture at opportune points. There are several tried and true techniques to ensure success. This Point of View paper addresses those approaches— crucial to effective advertising.
The world’s leading companies are using virtual reality (VR) to a major advantage, and that will only increase in the future. Vehicle makers need to get onboard now!
It seems - at least for one week - Trump’s latest ‘pivot’ has helped him shore up support within the Republican Party and close the margin with Clinton” said Ipsos pollster Chris Jackson. “He’s gone from winning 73% of Republican likely voters last week to 78% this week matching the level of support Clinton receives among Democrats (79%).
The main growth driver for Indonesia's fisheries is the fact that key commodities such as fish and shrimp continue to enjoy strong demand domestically and abroad respectively. The main domestic factor is the fact that the archipelago nation of more than 250 million people is a major consumer of fish. Fish consumption per capita was estimated at 33.76 kg / year in 2014. Thanks to wide coastline and warm tropical climate, Indonesia has become one of the top 4 nations in fishery production.
As the world’s 14th most populated country, Vietnam and its 94 million people are increasing their livestock consumption as they experience higher income and population growth. Despite the relatively stable growing trend of livestock production over the past few years, meat output has not managed to keep up with the current consumption demand.
The national economic assessment average us up one point since last sounding, with four in ten (41%) global respondents describing the current economic situation in their country as “good”. The average is up across most regions of the world, with Latin America (29%, +4pts.) leading the pack, followed by North America (56%, +3 pts.), Europe (37%, + 2pts.) and Asia-Pacific (46%, +1 pt.). The only region in the red this month is the Middle East/Africa region (47%, - 2pts.), driven by losses in Saudi Arabia (87%, -2 pts.), Israel (48%, -2 pts.) and Turkey (40%, - 1pt.).
Understanding what makes people tick has always been at the center of marketing. For decades, Ipsos and others have left no stone unturned in the quest to fathom consumer behavior and take marketing to a new and better level. Yet, as every marketing professional knows, data from surveys, focus groups, point of sale, credit cards, click behavior, and even beacons can only go so far.
Ipsos is pleased to announce the winners of its 2016 Best Banking Awards, an annual program that recognizes Canadian financial institutions for excellence in customer experience.
