Only 83 days until Election Day! It has been a rough couple of weeks for Trump and a correspondingly good few for Clinton. She leads Trump by an average of about 8 points, looking across all the polls.
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
Millennials overwhelmingly support Clinton over Trump (50% vs. 18%) according to Ipsos’ quarterly “Millennials” survey carried out for USA Today and Rock the Vote.
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom they have to innovate outside of bureaucratic structures. Some would argue that, beyond an ability to do good, corporations have a responsibility to do good.
Forecasts based on data for 2000-2015. The objective is to provide a brief overview of Russia’s current social and economic situation; single out key political and economic events; study any changes in population strata and consumers’ behavior for 2000-2015 to forecast possible future trends.
“Trump may be showing the limits of the axiom ‘all press is good press’,” said Chris Jackson, VP at Ipsos. “While Donald Trump is dominating the media cycle, it is not helping his standing in our polls. With the public viewing Trump as unfavorably as ever (while Clinton enjoys a moment of relative positive regard), the Republican nominee has lost ground to his Democratic rival Hillary Clinton in the latest Reuters/Ipsos poll.
Ipsos will release the 5th bi-annual Affluent Survey of the Middle East. The Affluent Survey Middle East measures the media consumption and behavior of the Top 15% of income earners in Saudi Arabia, UAE, Kuwait, Bahrain, Qatar, Jordan, Lebanon and Egypt.
