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Global Opinion Polls

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  • Mass-market Publication

    The boom of China's automotive aftermarket is imminent

    China overtook the United States as the world’s largest automotive market in 2009 and has retained the crown since then. China’s automotive aftermarket industry value reached USD 118 billion in 2015 and it is expected to grow at 12.7% CAGR to reach USD 214 billion by 2020.
  • Big Data Publication

    Big Data, Product Reviews and Behavioural Economics

    In today’s hyper connected world, consumers have the opportunity to review products, services, retailers and just about anything and everything. If we need an opinion of something, it likely exists online. Websites such as Yelp, Trip Advisor and Amazon have given consumers a platform to share their feedback quickly and easily. These reviews are important to marketers because consumers trust and use them as an input into the purchase decision process. In short, they have a real impact.
  • Public Health Survey

    New Research Shows Exercise Helps Cancer Patients Thrive

    Cancer patients who otherwise would shy away from visiting the gym because of an altered appearance and lack of confidence are thriving as a result of an innovative 12-week exercise program.
  • Affluent Survey Publication

    Affluent Africans Working On a Sustainable Growth Plan for Africa

    Key findings of the 4th bi-annual release of the Ipsos Affluent Survey Africa 2016. Social responsibility and being environmentally friendly are top-priorities, African Millennials are breaking economic barriers, Media and personal/wearable technology are vital to the African Affluent.
  • Is Pokémon GO Taking Over People’s Lives in Canada?

    Three in ten (29%) Pokémon GO players agree it’s “taking over their life”, they’ve skipped day-to-day activities (29%) or missed school or work to play (16%). Two in ten (19%) Canadians aged 13+ have downloaded it, played 2 hours a day on average, and have walked 13 KM in total.
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