Insights Hub

Global Opinion Polls

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Discover how Ipsos uses AI to deliver insights for clients

Discover how Ipsos uses AI to deliver insights for clients

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Unlock Brand Success

Unlock Brand Success

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All content

  • Advertising Publication

    Nurturing Creative Through Nonconscious Brain Processes

    Deep exploration of how advertising works, taking into consideration both conscious and nonconscious brain processing.
  • Voice of the Customer Publication

    Enterprise Feedback Management (EFM)

    Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
  • Consumer Behaviour Publication

    Path to Purchase

    Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.
  • Election Survey

    Millennials Overwhelmingly Support Clinton over Trump

    Millennials overwhelmingly support Clinton over Trump (50% vs. 18%) according to Ipsos’ quarterly “Millennials” survey carried out for USA Today and Rock the Vote.
  • Ethnography Publication

    Ethnography

    Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
  • CSR Publication

    Doing The Right Thing: A Checklist for Successful Corporate Sustainability Programmes

    Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom they have to innovate outside of bureaucratic structures. Some would argue that, beyond an ability to do good, corporations have a responsibility to do good.