Insights Hub

Global Opinion Polls

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Discover how Ipsos uses AI to deliver insights for clients

Discover how Ipsos uses AI to deliver insights for clients

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Unlock Brand Success

Unlock Brand Success

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All content

  • Automotive Publication

    Travel and Automotive

    Researching the future of mobility
  • Healthcare Publication

    Healthcare

    Putting the patient first
  • Consumer Behaviour Publication

    Consumer Goods and Services

    Mapping behaviour, changing behaviour
  • Applied Anthropology Publication

    Imagined communities

    A socially constructed community based on a strong sense of group identity and group acceptance, created and imagined by people who perceive themselves to be part of that group. By processes of inclusion and exclusion, the group consciousness is formed through a separation of ‘us’ and ‘them’.
  • Applied Anthropology Publication

    Social capital

    Social capital is made up of a web of social relations that allow us to thrive – or cause us to struggle when absent. Social capital is what generates social cohesion and connectedness, and it is created through reciprocity, trust, and cooperation between and amongst individuals who make up a social unit. Access to social capital is a determinant of well-being in society.
  • Applied Anthropology Publication

    Materiality

    Our abilities to express ourselves are intrinsically linked to our relationship with objects and things, which become symbolic of our relationships with other people and our place in society. Objects make up our living environment which in turn guides and shapes our behaviour. Materiality is a recognition of the value inherent in an object or brand; ownership infers symbolic value upon the person.