Insights Hub

Global Opinion Polls

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Discover how Ipsos uses AI to deliver insights for clients

Discover how Ipsos uses AI to deliver insights for clients

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Unlock Brand Success

Unlock Brand Success

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All content

  • Trends & Prospective Publication

    Global Trends 2021: Aftershocks and continuity

    Most people across 25 countries now agree it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.
  • Ipsos Update Publication

    Ipsos Update - November 2021

    Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
  • Consumers Publication

    Empathy Awakened: The power of an empathetic organisation

    Discover why empathy is essential for your business - not the purely emotional kind but the one that includes purposeful action and delivery.
  • Omnichannel Publication

    Navigating the fragmented world of emerging channels and shoppable touchpoints

    This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
  • Sustainability Publication

    The Rewired Consumer - Tetra Pak Index 2021

    The pandemic has forced people to rethink their priorities and behaviours as they seek a more resilient and sustainable future. The 2021 Tetra Pak Index conducted in partnership with Ipsos explores shopper attitudes and action today when it comes to food, health and the environment.
  • Insights Publication

    Transforming the Insight Function

    The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.