A renowned brand, cool products and excellent customer service is key to a successful retailer. This will certainly see many visitors returning to your store, which will thereby grow your loyal customer base. However, your retail window display is imperative to influencing the increase of foot traffic, drive store conversion and improving the store’s performance. Therefore, you would need to make changes to target your audience, ensure its prominent and eye catching as much as possible to maximise sales.
Data for the sake of data is over. Data actionability is the urgent need for enabling growth. Both tech and market research companies need to accelerate their data actionability, and for this they must build humanised data models.
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
