The way in which the South African motor manufacturers and dealers continue to improve the customer purchasing and servicing experiences every year continues to impress.
Due to their busy lifestyle, more and more people in Hong Kong find over-the-counter (OTC) self-medication the most appropriate remedy to minor ailments.
The Philippines’ first Digital Measurement Standard was launched to the industry by the Internet and Mobile Marketing Association of the Philippines’(IMMAP) Digital Measurement Board (DMB) last August 24th at the BGC Arts Center.
Looking at the history of perception tracking in society, Ipsos has uncovered recent improvements in the overall perceptions of women and the role of women in South Africa.
Consumers see brands as belonging to categories based on their own perception and life experience. Once consumers pigeonhole a brand, it is hard for the brand to easily change that category perception.
Can France’s new president help French society become more at ease with itself? Simon Atkinson shares findings from Ipsos’s Global Trends survey on the problems facing the country.
