Looking at the history of perception tracking in society, Ipsos has uncovered recent improvements in the overall perceptions of women and the role of women in South Africa.
Consumers see brands as belonging to categories based on their own perception and life experience. Once consumers pigeonhole a brand, it is hard for the brand to easily change that category perception.
Can France’s new president help French society become more at ease with itself? Simon Atkinson shares findings from Ipsos’s Global Trends survey on the problems facing the country.
Public focus on healthcare has declined slightly since last week, following Mitch McConnell’s call for the Senate to move on from repealing and replacing Obamacare.
