Ipsos Views

Great expectations: Developments and dynamics of a COVID-19 vaccine

The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.

The Forces of Customer Experience in Latin America

The science of strong relationships.

Black Friday 2020: Time to breathe new life into the long-standing retail event

Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.

Money talks or budget walks

Delivering a Return on Customer Experience Investment: ROCXI.

From unstructured data to intelligence

Exploring the journey of social media data, from tech platforms to research solutions.

Taking action on sustainability

Sustainability is not only a relevant topic today, it is the long-term viability of a business.

Cracking the code for voice commerce

Barriers and solutions to accelerate V-Comm adoption.

Opinion Polls: A tour of the territory

Political opinion polls come under great scrutiny in the run-up to elections and their reputation can swing between criticism and praise in the wake of results. But, if you want to make some sense of the state of opinion at any moment in time, you absolutely need polls. This paper puts polling…

Staying afloat during a crisis

How consumers and brands are surviving the ‘no normal’.