Ipsos Views
Mastering complexity: The path towards a cancer-free reality
This is the third and final paper in a series which began eight years ago, focusing on unravelling – and ultimately overcoming – the sheer complexity of cancer, one of humanity’s oldest and most formidable foes.
Mapping out demand spaces by context
Introducing Ipsos' unique demand space segmentation approach
Conversations with AI part III: How AI boosts human creativity in ideation workshops
Bright sparks and bold ideas.
Demystifying double materiality
A new model for corporate ESG compliance and leadership.
Why respondent centric research drives quality insights
To ensure optimal data quality, insights and recommendations, it is critical for clients and research agencies to respect the needs of research participants.
Emotions around the world
A cross-cultural framework for emotion measurement.
Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we explore how generative AI can be used within qualitative research.
A guide to illicit trade assessment
Measuring and understanding the size, shape, and impact of illicit trade