Ipsos Views

CX Service Design: Creating emotional attachment and driving brand growth

Designing customer experiences that drive business success

The future of healthcare segmentations

As the healthcare sector evolves at speed, pharma needs an improved framework to guide its marketing effort and answer the eternal business questions: who to target and how.

Oncology: the power of holistic insights

Understanding why real-world treatment in oncology can be sub-optimal – and what can be done about it.

Feeling the pressure: Understanding consumers during inflationary times

Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.

The Morphing Store: bricks and mortar evolution in a convergent commerce world

What are the imperatives for survival and success of the physical store in a shifting commerce environment?

The future luxury customer

This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.

Environmental Sustainability: Who Cares?

A segmented landscape of engagement, challenges and opportunities

Designing a ‘Smarter’ Mystery Shopping Programme

Seven steps to building a successful mystery shopping programme and increasing return on investment.

Future of Mobility: Autonomous driving and the impact on our life

Autonomous vehicles have the potential to reinvent everyday lives and businesses