A report on the future of trust in media.
Quantifying the connection between quality and loyalty in automotive purchase.
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
Achieving brand growth in a mindful and mindless world.
A corporate communications perspective.
Using consumer “signals” to identify new Innovation Spaces.
Ipsos’ Customer Experience team examines the approaches organisations can take to continue to benefit from global studies and gather reliable, efficient and effective results in the face of cultural response bias.
Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare.
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.