While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
With Instagram’s global influence of bringing consumers closer to the things they love, which includes, Small and Medium Businesses (SMBs), the platform has grown to be one of the most widely-used business platforms in Indonesia.
A selection of the latest research and thinking from Ipsos teams around the world.
8 in 10 GB adults own a smartphone. Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Audience measurement measures how many people are in an audience within a given market. Radio Audience measurement specifically relates to radio listenership.
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
Digital advertising often refers to video, display and paid search advertising delivered on desktop and mobile devices (i.e. smartphones and tablets).
Brands exist in peoples' minds as a network (a unique memory structure) of thoughts, feelings, experiences, images, stories, colours, sounds, symbols and memories.
Don’t just participate, go all the way!
2 in 3 adults in Britain use social media. Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Creating opportunities for Australian SMBs embracing digital marketing.