Achieving brand growth in a mindful and mindless world.
Reassessing the eight motivators of purchase in the context of COVID-19.
How to adapt audience measurement methods in times of crisis.
Optimising media now and entering into the recovery period.
What’s next for brands during the COVID-19 pandemic?
Innovating in Challenging Times – Issue 2
Yes, viewership is growing and evolving – but so is the role TV is playing and the needs it fulfills.
Revisiting brand-building during the COVID-19 pandemic.
How brands can help people to win the war to survive, then revive.
Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
Using social intelligence data, this new briefing paper from Ipsos in India explores how the arrival of OTT media services are impacting entertainment consumption habits.