This paper argues traditional Usage & Attitude survey (U&A) must evolve and how technology is creating “new rules of the road” for its research
View our on-demand webinar presenting five simple maneuvers for maximizing your medtech launch plan
A selection of the latest research and thinking from Ipsos teams around the world.
How early communication research enables marketers to make more creative, bolder advertising…faster.
Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.
As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
With Instagram’s global influence of bringing consumers closer to the things they love, which includes, Small and Medium Businesses (SMBs), the platform has grown to be one of the most widely-used business platforms in Indonesia.
8 in 10 GB adults own a smartphone. Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Audience measurement measures how many people are in an audience within a given market. Radio Audience measurement specifically relates to radio listenership.
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.