News & Polls

How important is sustainable fishing when it comes to what you eat?

More than 3 in 4 people support banning stores & restaurants from selling endangered fish.

Global attitudes toward gender in 2020

Peru, Spain and Brazil scored as the least gendered countries. Russia was the most gendered, followed by Serbia and China.

Affluent Highlights: Are European Affluents listening to podcasts?

It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.

January 2020 Global Consumer Confidence: a mixed picture

Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina and Japan, but falls in Poland, Turkey, Sweden, Israel and South Korea.

Global predictions for 2020

65% worldwide believe 2019 was a bad year for their country and half of them considered it a bad year for their family and themselves. And most of our respondents’ predictions worldwide are not very optimistic yet 75% of people polled in 33 markets are confident 2020 will be a better year for them.

[EVENT] Ipsos at the MIE 2020

Presidential elections in Croatia exit poll success

Ipsos, the largest market research agency in Croatia, conducted an exit poll on the presidential elections.

US Affluents and smart home technology

As more and more consumers embrace innovations such as smart home speakers and appliances, it's clear the concept of connected or smart homes has finally entered the mainstream. In fact, in the US, 60% of Smart Home Affluencers are more interested in smart home technology than they were two years ago.

Ipsos launches Consumer Pulse across 9 countries in the MENA region

The ultimate fore-sighting syndicated study looking at the most important consumer trends across 9 countries in the MENA region: KSA, UAE, Kuwait, Qatar, Iraq, Jordan, Egypt, Morocco and Tunisia.

Ipsos named as UKOM research supplier from 2021

Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.