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Brands and social purpose in a politically divided time
Is it possible to support causes without upsetting consumers?
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[Webinar recording] Global Voices of Experience 2023
Failure to deliver on brand promise to customers 4X higher when CX and EX not aligned.
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Real-World Evidence (RWE) Centre of Expertise
The RWE Centre of Expertise, part of Ipsos’ global healthcare business, consolidates Ipsos’ extensive capabilities in capturing and analysing real-world data with our deep understanding of compliance and regulations to create robust real-world evidence, an area of increasing priority for healthcare companies.
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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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[Webinar recording] Ipsos CX Global Voices 2022
Join Ipsos CX experts to review the results of the Ipsos 2022 CX Global Voices Survey.
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Beyond omnichannel to convergent commerce
Convergent commerce is the integration of online and instore experiences that allow shoppers to buy from anywhere, anytime, anyhow. The pandemic accelerated the digital transformation of shopping, ushering in a huge surge in expansion of multi-channel experiences for consumers, including mobile, social and livestreaming commerce, direct-to-consumer, buy-online-pickup-in-store (BOPIS), to name a few. As a result consumer journeys have changed, becoming more complex and less linear, based on their own commerce ecosystems of default go-to brands, retailers, channels and touchpoints.
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Have your say, be one of the CX Global voices
Share your CX views and get priority access to the 2022 global CX trends report.
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Insight Out: an Ipsos UU podcast
Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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Decoding the patient journey with social insights
Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.