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Trust in professions: a return to the status quo ante
Many professions have seen little to no impact on their trustworthiness scores.
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Pharma knocks tech off the top spot as most trusted industry
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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Climate change: a growing skepticism
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.
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CX service design: creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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The future of healthcare segmentations
As the healthcare sector evolves at speed, pharma needs an improved framework to guide its marketing effort and answer the eternal business questions: who to target and how.
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Creative Corner powered by Ipsos
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
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France: The end of recklessness
Almost nine in ten (86%) in France are concerned about inflation, ahead of worry for the war in Ukraine (64%) and climate change (58%).
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Ipsos Financial Wellbeing Tracker shows stark divides in concern about household finances
Around six in ten (59%) are worried about their household’s financial situation, according to the first wave of Ipsos's new UK Financial Wellbeing Tracker.