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#iSnapShot: Syndicated Study to Understand the Performance of Digital Campaigns
We all know that MENA is one of the fastest growing online markets in the world, with number of internet users almost doubling every 5 years. The marketers are taking this opportunity and constantly increasing their share of media mix on digital, some reaching close to 30% of their total spends. But the question now is “are we getting enough return on our investment?”
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Ipsos Healthcare Expands Syndicated Real World Evidence Offer in China
Ipsos Healthcare has extended its syndicated Psoriasis and IBD Therapy Monitors into China. It will also re-launch the Lupus Therapy Monitor in China due to increased client demand
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Flair Italy 2017 - The Bespoke Reality
Italy internalises turbulence, Italy’s families are in an increasingly precarious situation, Italy is dominated by a cautious attitude... Discover the 10 points of Flair Italy 2017.
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[EVENT] Wanderlust 2017: Affluent Americans and the Passion for Travel
On May 23, are you a subscriber to the Ipsos Affluent Report? If so, then you’re eligible to attend our exclusive subscriber-only panel discussion detailing results from the latest wave of our study as it relates to emerging trends and key opportunities in Affluent travel.
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[WEBINAR] Making It Personal on Social
On May 23, join us for a complimentary webinar addressing best practices for using social media and social data to create more personalized consumer experiences, including featured case studies on how companies leverage social to add value for both consumers and brands.
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Audiences or Programmes?
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the US television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
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[EVENT] African Lions in Johannesburg
Join us on May 18, to find out the genuine story behind our middle class in Sub-Saharan Africa and discover exciting opportunities for your brand.
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The Need for Speed: Overnight Qual
To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.
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The Evolution of Marketing Mix Modeling… and Hopefully the Wonks That Follow It
Too often smart people get caught up in the details of the past and forget how quickly the future is moving…