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Five Ways Artificial Intelligence Supercharge Your Social Insights
Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.
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Leveraging Real-World Evidence to Drive Pricing & Access
The importance of Multiple Data Source Integration and Value Attribution in Multi-Component Disease Management.
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Oncology in the Time of COVID
The COVID-19 pandemic has been challenging for healthcare systems worldwide – with an already overburdened system and large population, the Indian healthcare system was no exception.
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Consumer confidence below pre-pandemic levels in many countries
There are some bright spots, but clouds are moving in.
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30% of adults say most people can be trusted
Most people in China and India say they tend trust others; few in Brazil, Malaysia, and Turkey do.
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MediaCell: the future of cross-media measurement
MediaCell is a versatile solution with a number of potential applications.
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Ipsos joins forces with CIESMORI to create a leading market research company in Bolivia
Ipsos announced today that it has reached an agreement to join forces with the Bolivian expert in Market research and Public Opinion, CIESMORI. As part of the agreement, Ipsos will transfer its assets to CIESMORI, in which it will participate with a 20% minority share. Both entities will operate under a common company called Ipsos CIESMORI.
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The Path to Techquity
Ipsos partnered with the HLTH Foundation to shine a light on existing health tech-related inequities in the US and identify opportunities for the industry to address techquity gaps.
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Four in ten single French people feel out of place because of their relationship status
Ipsos conducted for Badoo the first edition of an annual barometer on the mental health of single people facing social pressure. The results expose the consequences of defining a partnered couple as "normal”.
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The Future of Point of Care & Rapid Testing
How have the Point of Care (PoC) and rapid testing markets evolved over the past two years? What are the key challenges, unmet needs and opportunities for companies working in POC & rapid testing today?